年紀大了有些事容易忘記... 所以.....

星期二, 5月 06, 2014

iOS 上架送審 退件原因

iOS Application Reject Information

1. Terms and conditions(法律與條款)

1.1
 As a developer of applications for the App Store you are bound by the terms of the Program License Agreement (PLA), Human Interface Guidelines (HIG), and any other licenses or contracts between you and Apple. The following rules and examples are intended to assist you in gaining acceptance for your App in the App Store, not to amend or remove provisions from any other agreement.(作為App Store的應用開發者,你必須接受如下條款:Program License Agreement (PLA),Human Interface Guidelines (HIG),以及任何你與apple簽訂的許可和合同。以下規則和示例是為了協助你的應用更快通過審核上架,而不是修正或取代之前的條款。)

2. Functionality(功能)

2.1
 Apps that crash will be rejected(存在Crash(崩潰,死機)的應用會被拒。)

2.2
 Apps that exhibit bugs will be rejected(存在明顯bug的應用會被拒。)

2.3
 Apps that do not perform as advertised by the developer will be rejected(不符合開發者描述的應用會被拒。)

2.4
 Apps that include undocumented or hidden features inconsistent with the description of the App will be rejected(有未說明或隱藏特性或有悖描述的應用會被拒。)

2.5
 Apps that use non-public APIs will be rejected(使用非公開API的應用會被拒。)

2.6
 Apps that read or write data outside its designated container area will be rejected(試圖讀寫非允許範圍內的數據的應用會被拒。)

2.7
 Apps that download code in any way or form will be rejected(試圖以任何方式方法下載代碼的應用會被拒。)

2.8
 Apps that install or launch other executable code will be rejected(安裝或運行其他可執行代碼的應用會被拒。)

2.9
 Apps that are "beta", "demo", "trial", or "test" versions will be rejected(任何“beta”,“演示(demo)”,“試用(trial)”或“測試(test)”版本的應用會被拒。)

2.10
 iPhone Apps must also run on iPad without modification, at iPhone resolution, and at 2X iPhone 3GS resolution(iPhone應用必須可以無條件運行在iPad上,支持普通iPhone分辨率和2倍iPhone 3GS分辨率。)

2.11
 Apps that duplicate Apps already in the App Store may be rejected, particularly if there are many of them, such as fart, burp, flashlight, and Kama Sutra Apps.(任何與App Store中上架應用重覆的應用會被拒,尤其是已經有了很多的:如放屁,打嗝,手電照明和愛經。)

2.12
 Apps that are not very useful, unique, are simply web sites bundled as Apps, or do not provide any lasting entertainment value may be rejected(沒有用處的應用,web頁面簡單組合的應用,或任何嘩眾取寵,不能提供娛樂價值的應用會被拒。)

2.13
 Apps that are primarily marketing materials or advertisements will be rejected(純粹用於市場推廣或廣告的應用會被拒。)

2.14
 Apps that are intended to provide trick or fake functionality that are not clearly marked as such will be rejected(有意提供隱蔽或虛假功能,卻又不能明顯標示的應用會被拒。)

2.15
 Apps larger than 50MB in size will not download over cellular networks (this is automatically prohibited by the App Store)(大於20MB的應用無法通過蜂窩網絡下載安裝(App Store自動處理)。)

2.16
 Multitasking Apps may only use background services for their intended purposes: VoIP, audio playback, location, task completion, local notifications, etc.(多任務應用只允許在後台運行如下相應的服務:VoIP,音頻播放,地理位置,任務記錄,本地提醒等。)

2.17
 Apps that browse the web must use the iOS WebKit framework and WebKit Javascript(應用只允許通過iOS WebKit框架和WebKit Javascript訪問web頁面。)

2.18
 Apps that encourage excessive consumption of alcohol or illegal substances, or encourage minors to consume alcohol or smoke cigarettes, will be rejected(鼓勵酗酒,使用違法藥物,或誘導未成年人飲酒,吸煙的應用會被拒。)

2.19
 Apps that provide incorrect diagnostic or other inaccurate device data will be rejected(提供錯誤的系統信息或設備數據的應用會被拒。)

2.20
 Developers "spamming" the App Store with many versions of similar Apps will be removed from the iOS Developer Program(通過許多版本的類似應用對App Store造成幹擾的開發者會被取消IDP身份。)

2.21
 Apps that are simply a song or movie should be submitted to the iTunes store. Apps that are simply a book should be submitted to the iBookstore.(歌曲和電影應該提交到iTunes store。書籍應該提交到iBookstore。)

2.22
 Apps that arbitrarily restrict which users may use the App, such as by location or carrier, may be rejected(隨意通過位置或運營商來限制用戶使用的應用會被拒。)

2.23
 Apps must follow the iOS Data Storage Guidelines or they will be rejected(加入iCloud支持後,應用必須遵守iOS數據存儲指南( iOS Data Storage Guidelines)否則將被拒。)

2.24
 Apps that are offered in Newsstand must comply with schedules 1, 2 and 3 of the Developer Program License Agreement or they will be rejected(在Newsstand裏提交的應用必須遵守Developer Program License Agreement的第1,2和3條,否則將被拒。)



2.25
 Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected(與App Store類似的推薦或為其他應用做廣告的應用將無法通過App Store審核。)



3. Metadata (name, descriptions, ratings, rankings, etc)(描述數據(名稱,描述,評級,分類等))

3.1
 Apps or metadata that mentions the name of any other mobile platform will be rejected(應用或者元數據中提到其他任意移動平台會被拒。)

3.2
 Apps with placeholder text will be rejected(描述數據有未填寫項,存留占位符文本會被拒。)

3.3
 Apps with descriptions not relevant to the application content and functionality will be rejected(描述中提到與應用內容和功能無關信息會被拒。)

3.4
 App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion(應用在iTunes Connect與設備上顯示的名稱應該類似,否則會造成混淆。)

3.5
 Small and large App icons should be similar, so as to not to cause confusion(不同尺寸的icon要一致,否則會造成混淆。)

3.6
 Apps with App icons and screenshots that do not adhere to the 4+ age rating will be rejected(圖標與截屏不符合4+年齡評級的應用會被拒。)

3.7
 Apps with Category and Genre selections that are not appropriate for the App content will be rejected(應用的內容與所選分類和風格不符會被拒。)

3.8
 Developers are responsible for assigning appropriate ratings to their Apps. Inappropriate ratings may be changed/deleted by Apple(開發者有責任把應用放到恰當的分級(Rating)。不恰當的評級可能會被Apple修改,甚至刪除。)

3.9
 Developers are responsible for assigning appropriate keywords for their Apps. Inappropriate keywords may be changed/deleted by Apple(開發者有責任給應用撰寫恰當的關鍵詞。不恰當的關鍵詞可能會被Apple修改,甚至刪除。)

3.10
 Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program(通過偽造,付費評價或其他非正規手段,獲取App Store中較好的評價與星級的開發者會被取消IDP身份。)

3.11
 Apps which recommend that users restart their iOS device prior to installation or launch may be rejected(任何提示需要用戶重啟iOS設備來安裝或運行的應用會被拒。)

3.12
 Apps should have all included URLs fully functional when you submit it for review, such as support and privacy policy URLs(應用在提交審核過程中,所有涉及到的URL都要處於正常運行狀態,例如保密協議,相關支持頁面等。)

4. Location(位置)

4.1
 Apps that do not notify and obtain user consent before collecting, transmitting, or using location data will be rejected(未提示用戶且獲得用戶允許之前收集,傳輸或使用位置數據的應用會被拒。)

4.2
 Apps that use location-based APIs for automatic or autonomous control of vehicles, aircraft, or other devices will be rejected(使用location-based API來自動控制車輛,飛行器或其他設備的應用會被拒。)

4.3
 Apps that use location-based APIs for dispatch, fleet management, or emergency services will be rejected(使用location-based API進行調度,隊伍管理或應急服務的而應用會被拒。)

4.4
 Location data can only be used when directly relevant to the features and services provided by the App to the user or to support approved advertising uses(位置數據只能用於應用提供的直接相關功能或服務,或者有授權的廣告。)

5. Push notifications(提醒推送)

       5.1
 Apps that provide Push Notifications without using the Apple Push Notification (APN) API will be rejected(不使用Apple Push Notification(APN) API提供消息推送的應用會被拒。)

5.2
 Apps that use the APN service without obtaining a Push Application ID from Apple will be rejected(使用APN服務卻沒從Apple獲取一個Push Application ID的應用會被拒。)

5.3
 Apps that send Push Notifications without first obtaining user consent will be rejected(在首次推送消息之前未取得的用戶允許的應用會被拒。)

5.4
 Apps that send sensitive personal or confidential information using Push Notifications will be rejected(使用提醒推送服務推送敏感的個人或機密信息的應用會被拒。)

5.5
 Apps that use Push Notifications to send unsolicited messages, or for the purpose of phishing or spamming will be rejected(使用提醒推送發送主動消息,欺騙或幹擾信息的應用會被拒。)

5.6
 Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind(應用不可以使用提醒推送發送廣告,活動或任何形式的直接推廣信息。)

5.7
 Apps cannot charge users for use of Push Notifications(應用不可以提供收費的提醒推送服務。)

5.8
 Apps that excessively use the network capacity or bandwidth of the APN service or unduly burden a device with Push Notifications will be rejected(使用APN服務過度占用網絡帶寬或容量或通過提醒推送大量占用系統資源的應用會被拒。)

5.9
 Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal opera tion of the APN service will be rejected(傳輸病毒,文件,代碼或程序,導致破壞或擾亂正常的APN服務操作的應用會被拒。)



6. Game Center(遊戲中心)

6.1
 Apps that display any Player ID to end users or any third party will be rejected(向終端用戶或第三方展示Player ID的應用會被拒。)

6.2
 Apps that use Player IDs for any use other than as approved by the Game Center terms will be rejected(Player ID被用於Game Center條款款意外的用途的應用會被拒。)

6.3
 Developers that attempt to reverse lookup, trace, relate, associate, mine, harvest, or otherwise exploit Player IDs, alias, or other information obtained through the Game Center will be removed from the iOS Developer Program(試圖通過Game Center反查,跟蹤,描述,關聯,發掘,收割,或利用Player ID,別名或其他信息的開發者會被取消IDP身份。)

6.4
 Game Center information, such as Leaderboard scores, may only be used in Apps approved for use with the Game Center(Game Center信息,例如Leaderboard得分,只能通過Game Center用於應用中。)

6.5
 Apps that use Game Center service to send unsolicited messages, or for the purpose of phishing or spamming will be rejected(使用Game Center發送主動消息,欺騙或幹擾信息的應用會被拒。)

6.6
 Apps that excessively use the network capacity or bandwidth of the Game Center will be rejected(使用Game Center過度占用網絡帶寬或容量的應用會被拒。)

6.7
 Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the Game Center service will be rejected(傳輸病毒,文件,代碼或程序,導致破壞或擾亂正常的Game Center操作的應用會被拒。)

7. Advertising(廣告)

7.1
 Apps that artificially increase the number of impressions or click-throughs of ads will be rejected(人工刷廣告瀏覽或點擊率的應用會被拒。)

7.2
 Apps that contain empty iAd banners will be rejected(帶有空iAd banner廣告的應用會被拒。)

7.3
 Apps that are designed predominantly for the display of ads will be rejected(設計主要用來展示廣告的應用會被拒。)

8. Trademarks and trade dress(商標權與商標外觀)

8.1
 Apps must comply with all terms and conditions explained in the Guidelines for Using Apple Trademarks and Copyrights and the Apple Trademark List(應用必須遵守Guidelines for Using Apple Trademarks and Copyrights 和Apple Trademark List中描述的所有條款和條件。)

8.2
 Apps that suggest or infer that Apple is a source or supplier of the App, or that Apple endorses any particular representation regarding quality or functionality will be rejected(任何誤導或暗示Apple為該應用來源或提供商,或Apple以任何形式認可其質量或功能的應用會被拒。)

8.3
 Apps which appear confusingly similar to an existing Apple product or advertising theme will be rejected(外觀與現有Apple產品或廣告主題類似或混淆的應用會被拒)

8.4
 Apps that misspell Apple product names in their App name (i.e., GPS for Iphone, iTunz) will be rejected(應用名稱中出現錯誤的Apple產品拼寫(如,GPS for IPhone, iTunz)的應用會被拒。)

8.5
 Apps may not use protected third party material such as trademarks, copyrights, patents or violate 3rd party terms of use. Authorization to use such material must be provided upon request.(使用受保護的第三方資源(商標,版權,商業機密,以及其他私有內容),如果要求請提供一份文本形式的使用授權。)

9. Media content(媒體內容)

9.1
 Apps that do not use the MediaPlayer framework to access media in the Music Library will be rejected(使用MediaPlayer框架以外的方法訪問Music Library中媒體數據的應用會被拒。)

9.2
 App user interfaces that mimic any iPod interface will be rejected(用戶界面模仿任何iPod界面的應用會被拒。)

9.3
 Audio streaming content over a cellular network may not use more than 5MB over 5 minutes(通過蜂窩網絡傳輸的流媒體音頻內容不得超過5MB或多余5分鐘。)

9.4
 Video streaming content over a cellular network longer than 10 minutes must use HTTP Live Streaming and include a baseline 64 kbps audio-only HTTP Live stream(通過蜂窩網絡傳輸超過10分鐘流媒體視頻內容,必須使用HTTP Live Streaming,並包含一條基線64kbps的音頻HTTP Live流。)

10. User interface(用戶界面)

10.1
 Apps must comply with all terms and conditions explained in the Apple iOS Human Interface Guidelines(應用必須遵守Apple iOS Human Interface Guidelines中的所有條款和條件。)

10.2
 Apps that look similar to Apps bundled on the iPhone, including the App Store, iTunes Store, and iBookstore, will be rejected( 外觀與iPhone自帶應用(如:App Store,iTunes Store和iBookstore)相似的應用會被拒。)

10.3
 Apps that do not use system provided items, such as buttons and icons, correctly and as described in the Apple iOS Human Interface Guidelines may be rejected(不按照Apple iOS Human Interface Guidelines中的描述正確使用系統控件比如按鈕,圖標等的應用會被拒。)



10.4
 Apps that create alternate desktop/home screen environments or simulate multi-App widget experiences will be rejected(試圖創建多桌面/主屏環境或模擬多Widget應用工具的應用會被拒。)

10.5
 Apps that alter the functions of standard switches, such as the Volume Up/Down and Ring/Silent switches, will be rejected( 修改標準開關標準功能例如:音量增加/減少,響鈴/震動的應用會被拒。)

10.6
 Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected(Apple和我們的用戶都界面報以很高期望,希望他設計的超級簡潔,精致,充滿創造力,深思熟慮。做到這些確實會消耗很多精力,但是值得。Apple在這方面要求非常高。如果你的用戶界面過於覆雜,甚至僅僅是不夠好,都可能被拒。)

11. Purchasing and currencies(購買與流通貨幣)

11.1
 Apps that unlock or enable additional features or functionality with mechanisms other than the App Store will be rejected(通過App Store以外的渠道解鎖或開啟附加屬性或功能的應用會被拒。)

11.2
 Apps utilizing a system other than the In-App Purchase API (IAP) to purchase content, functionality, or services in an App will be rejected( 使用In App Purchase API (IAP)以外的系統提供購買內容,功能或服務的應用會被拒。)

11.3
 Apps using IAP to purchase physical goods or goods and services used outside of the application will be rejected(使用IAP為與應用無關的實體商品或商品服務收費的應用會被拒。)

11.4
 Apps that use IAP to purchase credits or other currencies must consume those credits within the application(應用使用IAP購買積分(Credit)或其他貨幣,必須在應用中消費。)

11.5
 Apps that use IAP to purchase credits or other currencies that expire will be rejected(使用IAP購買的積分(Credit)或貨幣會過期的應用會被拒)

11.6
 Content subscriptions using IAP must last a minimum of 7 days and be available to the user from all of their iOS devices( 使用IAP收費訂閱的內容至少要在7天內有效,而且允許在所有iOS設備間共享。)

11.7
 Apps that use IAP to purchase items must assign the correct Purchasability type(用到IAP收費項目的應用必須分派到正確的收費類目中。)

11.8
 Apps that use IAP to purchase access to built-in capabilities provided by iOS, such as the camera or the gyroscope, will be rejected( 使用IAP向用戶收費以獲取iOS內建功能(如攝像頭,陀螺儀)的應用會被拒。)

11.9
 Apps containing "rental" content or services that expire after a limited time will be rejected( 包含“出租”內容或服務的應用,在一段時間實效的會被拒。)

11.10
 Insurance applications must be free, in legal-compliance in the regions distributed, and cannot use IAP(保險類應用必須免費,遵守發布地區的法律,並且不允許使用IAP。)

11.11
 In general, the more expensive your App, the more thoroughly we will review it(一般來說,越貴的應用審核就越仔細徹底。)

11.12
 Apps offering subscriptions must do so using IAP, Apple will share the same 70/30 revenue split with developers for these purchases, as set forth in the Developer Program License Agreement.(提供收費訂閱的應用必須使用IAP,Apple將會按照Developer Program License Agreement中約定的70/30的比例與開發者分賬。)

11.13
 Apps that link to external mechanisms for purchases or subscriptions to be used in the App, such as a “buy” button that goes to a web site to purchase a digital book, will be rejected(應用中如果提供了IAP以外的收費或訂閱機制,如:“buy”按鈕,跳轉到一個購買電子書的web頁面,會被拒。)

11.14
 Apps can read or play approved content (specifically magazines, newspapers, books, audio, music, and video) that is subscribed to or purchased outside of the App, as long as there is no button or external link in the App to purchase the approved content. Apple will not receive any portion of the revenues for approved content that is subscribed to or purchased outside of the App( 應用可以閱讀或播放任何在應用以外取得授權的內容(包括指定的雜志,報紙,書籍,音頻,音樂和視頻),只要在應用中不允許出現獲取授權的收費鏈接或按鈕。Apple不會對在應用外訂閱或購買授權項目收取任何費用。)

11.15
 Apps may only use auto renewing subscriptions for periodicals (newspapers, magazines), business Apps (enterprise, productivity, professional creative, cloud storage) and media Apps (video, audio, voice), or the App will be rejected.(應用只能自動更新訂閱的期刊(報紙、雜志),自動更新商業應用(企業、生產力、專業創意、雲存儲)和媒體應用(視頻、音頻,聲音)將被拒絕。)

12. Scraping and aggregation(抓去與整合)

12.1
 Applications that scrape any information from Apple sites (for example from apple.com, iTunes Store, App Store, iTunes Connect, Apple Developer Programs, etc) or create rankings using content from Apple sites and services will be rejected(從Apple的頁面(如:apple.com, iTunes Store, App Store, iTunes Connect, Apple Developer Programs, 等)抓取內容,或利用Apple頁面和服務中的內容進行排名的應用會被拒。)

12.2
 Applications may use approved Apple RSS feeds such as the iTunes Store RSS feed( 應用可以使用授權的Apple RSS,例如iTunes Store RSS。)



12.3
 Apps that are simply web clippings, content aggregators, or a collection of links, may be rejected(簡單的web頁面裁剪,內容整合或鏈接收集應用會被拒。)

13. Damage to device(損害設備)

13.1
 Apps that encourage users to use an Apple Device in a way that may cause damage to the device will be rejected(任何慫恿用戶做出可能損壞Apple設備的行為的應用會被拒。)

13.2
 Apps that rapidly drain the device's battery or generate excessive heat will be rejected(快速耗光設備電量或產生大量熱量的應用會被拒。)

14. Personal attacks(人身攻擊)

14.1
 Any App that is defamatory, offensive, mean-spirited, or likely to place the targeted individual or group in harms way will be rejected( 任何涉嫌誹謗,侮辱,狹隘內容或打擊個人或團體的應用會被拒。)

14.2
 Professional political satirists and humorists are exempt from the ban on offensive or mean-spirited commentary(職業政治諷刺家和幽默作家不受該誹謗和狹隘條款約束。)

15. Violence(暴力)

       15.1
 Apps portraying realistic images of people or animals being killed or maimed, shot, stabbed, tortured or injured will be rejected(展示人或動物被殺戮,致殘,槍擊,針刺或其他傷害的真實圖片的應用會被拒)

       15.2
 Apps that depict violence or abuse of children will be rejected(描述暴力或虐待兒童的應用會被拒。)

       15.3
 "Enemies" within the context of a game cannot solely target a specific race, culture, a real government or corporation, or any other real entity(遊戲中的“敵人”不能單獨的設定為某特定比賽,文化,真實的政府或組織,或者任何現實事物。)

       15.4
 Apps involving realistic depictions of weapons in such a way as to encourage illegal or reckless use of such weapons will be rejected(含有以鼓勵非法或魯莽使用的方式描述真實武器的應用會被拒。)

       15.5
 Apps that include games of Russian roulette will be rejected( 帶有俄羅斯輪盤遊戲的應用會被拒。)

16. Objectionable content(負面內容)

16.1
 Apps that present excessively objectionable or crude content will be rejected(介紹過度三俗和粗魯內容的應用會被拒。)

16.2
 Apps that are primarily designed to upset or disgust users will be rejected(設計來惹怒或惡心用戶的應用會被拒。)

17. Privacy(隱私)

17.1
 Apps cannot transmit data about a user without obtaining the user's prior permission and providing the user with access to information about how and where the data will be used(在未獲得用戶事先允許,或未告知用戶信息將被如何,在哪裏使用的情況下,應用不可以傳輸用戶數據。)

17.2
 Apps that require users to share personal information, such as email address and date of birth, in order to function will be rejected(要求用戶提供個人信息,如郵箱地址,生日等,才能使用其功能的應用會被拒。)

17.3
 Apps that target minors for data collection will be rejected(專門收集未成年人數據的應用會被拒。)

18. Pornography(色情)

18.1
 Apps containing pornographic material, defined by Webster's Dictionary as "explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings", will be rejected(含有韋氏詞典中定義的色情素材(explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings)的應用會被拒。)

18.2
 Apps that contain user generated content that is frequently pornographic (ex "Chat Roulette" Apps) will be rejected(經常有用戶提供色情內容(例如:Chat Roulette http://en.wikipedia.org/wiki/Chatroulette )的應用會被拒。)

19. Religion, culture, and ethnicity(信仰,文化和種族)

19.1
 Apps containing references or commentary about a religious, cultural or ethnic group that are defamatory, offensive, mean-spirited or likely to expose the targeted group to harm or violence will be rejected(帶有對一種信仰,文化或種族進行誹謗,侮辱,狹隘,或以他們為目標的暴力或傷害內容的應用會被拒。)

19.2
 Apps may contain or quote religious text provided the quotes or translations are accurate and not misleading. Commentary should be educational or informative rather than inflammatory( 應用若帶有或應用對一種信仰的文字描述,那麽這個引用或翻譯必須是精確,無歧義的。註釋內容可以具有教育性,信息性,但不可以為煽動性。)

20. Contests, sweepstakes, lotteries, and raffles(競賽,賭博,彩票和抽獎)

20.1
 Sweepstakes and contests must be sponsored by the developer/company of the App(賭博和競賽必須是由應用開發者或所有公司發起資助的。)

20.2
 Official rules for sweepstakes and contests, must be presented in the App and make it clear that Apple is not a sponsor or involved in the activity in any manner( 應用中必須展示賭博和競賽的官方條款,並聲明Apple不是資助者,並且在任何情況下與此事無關。)

20.3
 It must be permissible by law for the developer to run a lottery App, and a lottery App must have all of the following characteristics: consideration, chance, and a prize(開發者必須經過法律允許才能上線一款抽獎應用,而且抽獎應用必須具備以下要素:報酬,機會,和獎金。)



20.4
 Apps that allow a user to directly purchase a lottery or raffle ticket in the App will be rejected(直接允許用戶在應用中購買彩票或抽獎的應用會被拒。)

21. Charities and contributions(慈善與捐助)

21.1
 Apps that include the ability to make donations to recognized charitable organizations must be free(含有向已認證的慈善機構捐助功能的應用必須是免費的。)

21.2
 The collection of donations must be done via a web site in Safari or an SMS(慈善募捐必須通過短信息或通過Safari訪問web頁面完成。)

22. Legal requirements(法律要求)

22.1
 Apps must comply with all legal requirements in any location where they are made available to users. It is the developer's obligation to understand and conform to all local laws(應用必須遵守所有發布地區當地法律。開發者有義務了解和遵守各地的法律。)

22.2
 Apps that contain false, fraudulent or misleading representations or use names or icons similar to other Apps will be rejected( 任何帶有虛假,欺詐和帶有歧義的內容的應用會被拒。)

22.3
 Apps that solicit, promote, or encourage criminal or clearly reckless behavior will be rejected( 任何召集,推銷和股東犯罪和魯莽行為的應用會被拒。)

22.4
 Apps that enable illegal file sharing will be rejected(非法文件共享應用會被拒。)

22.5
 Apps that are designed for use as illegal gambling aids, including card counters, will be rejected(任何設計用來非法賭博工具,包括算牌的應用會被拒。)

22.6
 Apps that enable anonymous or prank phone calls or SMS/MMS messaging will be rejected( 提供知識撥打電話或知識發送短消息/彩信功能的應用會被拒。)

22.7
 Developers who create Apps that surreptitiously attempt to discover user passwords or other private user data will be removed from the iOS Developer Program(任何開發暗中獲取用戶密碼和私有數據的開發者會被取消IDP身份。)

22.8
 Apps which contain DUI checkpoints that are not published by law enforcement agencies, or encourage and enable drunk driving, will be rejected(任何非法律執行部門發布的帶有DUI檢查點信息,或鼓勵且協助酒後駕車的應用會被拒。)


2014/9/4 退件原因補充
Common App Rejections - App Store - Apple Developer
https://developer.apple.com/app-store/review/rejections/

蘋果首度公開App Store的部分審核原則,快為你的App做檢查!
http://www.bnext.com.tw/article/view/id/33618

1.當掉次數和Bug數量。蘋果要求開發者在將應用提交給App Store之前徹查自己的應用,以盡量避免Bug的存在。
2.錯誤的連結。應用中所有的連結必須是真實且有效的。
3.佔位符內容。有版面位置卻沒有填入內容的應用將無法審核通過。
4.提交的訊息不完整。蘋果要求開發者提供所有必須在iTunes Connect的應用審查資訊區(App Review Information Section)中提交審查時所需要用到的所有完整信息。這是應用審核未通過最常見的原因,占到了14%的比例。
5.不合標準的用戶介面。用戶介面不僅要友好,還需要有好的設計。
6.同時重複提交了多個應用。同時提交多個應用會大大降低審核的速度,甚至有可能導致其他應用被拒。
7.應用缺乏持續使用的價值。蘋果比較看重一個應用是否能吸引到足夠多的用戶,並且持續為用戶提供他們所需要的功能和內容。
8.描述不準確。開發者必須準確、清晰的描述應用的功能及開發目的,否則也會遭拒。
9.應用仍處在測試階段。任何beta、demo、trial、test版本的應用都無法上架。
10.開發者沒有遵循開發程序許可協議(Developer Program License Agreement )中相關的術語要求。